Genien brand creation



Brand Identity
About This Project

I teamed up with long term colleagues Sarah Ilsley (Project Manager / Director, Brand Mirror) and Carl Shuck (Brand Strategist / Partner, PS Consultancy) to name, design and launch Genien, an innovative energy consultancy.

In addition to all of the visual assets, we wrote all of their positioning copy, organised the architecture of their multi tiered service offer, and delivered a comprehensive brand toolkit, enabling fast, consistent, in-house roll-out.

The brand was a success, and was bought two years after launch.

Brand Identity, Brand Manual, Creative direction, Design