I was founder partner of design agency theFarm and a creative director there for over ten years, helping to create and maintain brand identities for clients such as Vodafone, Diesel, and BBC.

I now work as an independent graphic designer specialising in brand identity and brand writing. Most of my work involves creating names and visual identities, then writing implementation manuals and helping clients to market their brands via print and digital channels. When not working independently I partner with long-term colleague Carl Shuck, under the banner of PS Consultancy (partridgeshuck.com).

I work from my home on the North Norfolk coast and in Somerset House, London. I either work directly for clients or through partner companies such as earth creative strategies, 101 London, and Vision Nine.